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What is ‘the idea of the firm’?

What is ‘the idea of the firm’?

by Christian Rangen | Jul 21, 2021 | Asia

The question, “so, what business are you in” has promoted many CEO and CSO-level conversations, often leading into a deeper discussion around “what is actually your ‘idea of the firm’?”. In our work and research, we find that this simple question is a genuinely...

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