Gearing up to the Booost ’22 Partner Summit that will commence in just two days, we caught up with Donald to understand what he will share in his keynote titled “Building a Great, Enduring Company Requires Getting Your Go-To-Market Strategy Right”.

Without giving too much away – what is the core message of your talk?

The failure to get go-to-market right is the reason why there are not more great companies. The talk will begin by defining go-to-market and then describing key components of rigorous and crystal-clear go-to-market strategies.

Why is this topic particularly important to you?

With experiences holding 10 C-suite positions, including 5 CEO roles, I appreciate how hard it is to build a great, enduring company. I set off on a journey 3 years ago to help executives be able to get go-to-market right so their work efforts can leave a meaningful legacy of making a difference in the world.

What key takeaways can the global partner community expect?

A GTM® Road Map that curates the best thinking of global thought leaders will be shared during the presentation. The Road Map’s 3×3 format is an easily comprehendible and usable tool that operating executives can incorporate into their daily efforts.

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The Booost Summit is an annual partner summit exclusive for the Strategy Tools Partner Network. Access to the summit is free for ST Partners and their friends. Learn more about Booost ’22 here and register for your seat.