At the time, it struck me that we, at Strategy Tools, did not really have an answer to her question. So, we went back to our research, case studies, and interviews. We dug into our data, analyzed well-known cases, sketched out early designs for tools, and tested them. Eventually, we arrived at the Transformation Starters Map. What we found surprised us!
Successful business transformation comes from making a series of strategic decisions, aligning a large number of diverse players, and managing their culture, organization, finance and capital markets.