CSO Brazil

A Study of the Brazilian Strategist

About the report

This report is the result of a study conducted by Strategy Tools through interviews and questionnaires with more than 300 strategists – Chief Strategy Officers, Strategy Directors, Strategy Vice-Presidents, Heads of Strategy, among other nomenclatures that vary according to the company, industry and region. All are, however, individuals dedicated to finding ways for their organizations to succeed.

It is a A HANDBOOK for every strategy leader to develop their team.

Who might find this most useful…

CSOs, VP, Directors or Heads of Strategy

As this content was prepared by professionals linked to strategic functions within companies, it can obviously be used by this same audience in their development as a strategist, in addition to generating the necessary insights for the evolution of their work teams.


Chief Strategy Officers’ most common interactions are with their “C-Level” peers. Therefore, this publication can help CEOs, CFOs, COOs, CMOs and others to better understand the potential of the strategy area, taking advantage of it more and better.

Boards, Councils, Commitees

All Corporate Governance mechanisms can benefit from a clearer understanding of the role and profile of the CSO, whether as a close employee of the executive board in managing the business or even as a facilitator of communications with the Board.

HR, People, Organization, Culture

The areas of organization and people, especially with regard to their training, learning and development functions, have a lot to gain from a more accurate understanding of the strategist’s profile and needs in Brazil.

What you will find in this report

The State of the Role in Brazil

Profile description and the current role of the Chief Strategy Officer in Brazilian organizations. The same study was carried out in Europe in 2018. The time has come to clearly define the strategy executive’s idiosyncrasies in the local context.

Concepts and Tools

Frameworks of work for you and your team to evaluate, design, improve, and implement actions to increase the maturity of the strategy area.

Practical Application

An action guide on how to promote the development of individual strategists, as well as the structuring and training of strategy teams in line with national needs and idiosyncrasies.

Complexity attracts strategy. Only strategy allows to advance in the uncertain and in the random

Edgar Morin

Why We Wrote This

There will hardly be a victory without strategy.

As John Gaddis (1) 1 says “means and ends must be connected if something is going to happen”. Now, in this liquid and unstable world, finding causes and effects is a beautiful challenge … I cannot believe in strategy without strategists. One point to correct for us Brazilians: the lack of depth in the reflections and strategic discussions. If we want to increase the chances of success, we will have to improve work habits and culture.

However, we have our advantage: versatility and an unmatched ability to adapt to new scenarios. We can and must affirm our quality in the leadership of a new school of strategy. For the country to have many good CSOs (2), it is necessary to value this role and promote a true ‘strategist career’. This gap needs to be filled for the next cycle of development in the country, trusting greater chances of victory for our companies. Combining depth and pragmatism, vision of the future and initiative, victory will be more favorable for us. Training professionals like that is Strategy Tools’ proposal through its global platform. A language of strategy for the new times; an international community to lead the changes.

The purpose of this report is to promote this idea and give the guides to put it into practice. You, the Brazilian strategist, join us: we will transform the way strategy is made in Brazil and in the world!

1 On Grand Strategy, Gaddys 2018
2 Chief Strategy Officer but also Vice-president, Director or Head of Strategy. Strategy officers in general.


Director Strategy Tools, Country Manager, Brazil

74% said their main challenges are to understand what's going on and to define the future of the business.

How You Can Use It

Assessment Tools

Use this publication as a means of assessing and evaluating people, teams and the organization as a whole. Identify your capability gaps and understand how to strengthen the company ’strategic muscles’.

Study Guidebook

Take advantage of this content to guide your own research and to deepen the study on the profile, challenges and needs of strategists and strategy teams.

Practical Handbook

Meet with the CEO of the company, engage your C-level peers, involve your team in designing the next steps for the evolution of your strategy area.

Strategy Design

Promote this content throughout the company, training strategists in all areas of the organization, thus creating a more favorable context for the emergence of ’real time strategies’.

Learn how to train and develop strategy teams

Discover the Strategy Lab program and its roadmap in order to prepare how to build capabilities within your strategists.

Get the Report

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