Strategy Simulation

Accelerate learning and strategy development
through strategy simulation. Available in-person or online. Delivered globally.

Make Strategy Happen

Combined, our Strategy Simulations, Strategy Tools and App give you a unique learning and strategy development experience.

Scale Up!

The Entrepreneurship Simulator

Scale Up! The Entrepreneurship Simulator has you step right into the shoes of a startup or scale-up company.

In the simulation, you will battle to grow your company, face obstacles typical to those of a startup and learn to strategize and scale your company against all odds. Make smart strategic choices, balance your liquidity and try to secure as much investor capital as you can without going bankrupt.

Expect a rollercoaster ride through the life of a startup founder.


The Innovation Cluster Simulator

In Supercluster! The Innovation Cluster Simulator, you are the leadership team of a new, emerging innovation Supercluster.

Your job is to build the team, grow your industry network, develop key relationships, recruit members, secure funding, and launch special projects.

That sounds like quite a list, doesn’t it? Now try to do it all without going bankrupt, and before your competitors get to the finish line.


The Strategy & Transformation Simulator

Transform! The Strategy & Transformation Simulator brings you on a journey through the complex path to success as a thriving business.

As part of the leadership team, your responsibility is to lead this company’s transformation and reach 50 billion in valuation.

Can you maintain the existing business, optimize your current cash flow,  invest in the future and design a broad portfolio of new business models without over-investing and going bankrupt?

Fund Manager!

The Fund Strategy Simulator

In fund manager! Your job is to develop a fund strategy, raise LP funding, scout deal flow, invest in a portfolio of startups, generate successful exits and deliver stunning returns to your investors.

Are you up for the task?

Can you build a globally leading investment company?

Are you a next-generation Fund Manager!?

Scale Up X!

The Gender-Smart Simulator

Raising funds to scale a startup is hard. Doing it as a female founder is much, much harder. Female-founded and mixed-gender startup teams still receive less than 12 percent of total global VC funding.

We have taken everything we know about the unique challenges that women have to navigate in their fundraising journey and created Scale Up X! – the first gender-smart investment readiness simulation developed specifically to help female founders succeed.

Designed for accelerators, funders, and investors, Scale Up X! builds the mindsets and the skills so female founders have better fundraising experiences and better fundraising outcomes.

Digital Simulations Discovery Sessions

Scale Up! Digital Discovery Session

(13:00 –15:30 CET, 17 April 2023)

Limited Seats

Transform! Digital Discovery Session

(13:00 –15:30 CET, 18 April 2023)

Limited Seats

Fund Manager! Digital Discovery Session

(12:00 –14:30 CET, 20 April 2023)

Limited Seats

“Highly engaging, fun, and social. The simulations provided a great starting point for reflections and deeper discussions.”

Trine Sæther Romuld

Partner, Leader
KPMG Stavanger, Norway 

Train People on Strategy by Playing (Seriously)

Say goodbye to boring corporate training

Rather than sit them through a day of theory and digesting PowerPoint slides, take your team or clients on a strategy development journey through real-world scenarios, filled with high-impact learning. They will leave laughing, and itching to take action, we promise.

Learn strategy by doing

The fact is, strategy as a concept is often hard to grasp – especially if you only read and hear about it. Strategy Tools’ strategy simulation process pushes you to think critically and make strategic decisions, even if you’ve never worked with strategy before.

All strategy simulations are built around selected Strategy Tools, connecting the boards, the tools and the software into one experience.

Experience the real world

All three simulations used in our workshops are developed based on realistic and current market environments. You will experience what it is like to grow a startup, transform a corporation or build a supercluster through real-world scenarios.


Empower decision-making

In each Strategy Simulation, you and your team members will be facing several micro-decisions that will make or break your company / cluster. Throughout the entire workshop, you will need to think on your feet and make strategically sound decisions that propel your company forward.


Foster better teamwork

During the workshop, even very diverse teams are forced to converse and collaborate – helping foster better understanding across different mindsets and working methods. You will break down silos even if they’ve never spoken to each other before.

Can’t meet face to face? Work 100% online

The digital versions of our simulations can be used as complete and powerful programs, delivered 100% remotely and digitally. Get your Digital Simulation certification to use the digital strategy simulation with your clients or your teams.
Join a Digital Simulation Discovery Session >>

“With every throw of the dice, teams need to crack a mini case study on the best course of action, often revealing knowledge gaps that teams weren’t aware of but are eager to close.”

Onno Romijn

Visiting Fellow and Associate Customized Executive Development Programme Director at Cranfield School of Management

Become a Certified Strategy Simulation Facilitator

Strategy Tools is building a global network of Coaches, Master Trainers, and Strategy Simulation Facilitators. By 2022, we aim to have 1000+ Strategy Tools Global Coaches (entry-level). 250 Strategy Tools Master Trainers (Advanced level), 150 Strategy Simulation Facilitators, and 30 Expert Facilitators.

Step 1.

Complete the Simulation Facilitator Certification Program

Take the self-paced, 100% online certification program to support your development, learning, and mastery of the simulation. Learn all the concepts and elements of the simulation and how to facilitate simulation sessions. You have the option of only purchasing the certification program, or a bundle that includes both the certification program and a physical simulation kit.

Scale Up! Simulation Certification

Online, Self-Paced, Advanced Level

from €499

Transform! Simulation Certification

Online, Self-Paced, Advanced Level

from €499

Supercluster! Simulation Certification

Online, Self-Paced, Advanced Level

from €499

Step 2.

Want to work digitally? Complete the Digital Simulation Certification Program

Consider this an add-on to the simulation facilitator certification program. This program teaches you how to use the digital strategy simulation with your clients or team. Lots of interactive simulation workshops and practice. Completion of the main Simulation Facilitator Certification required.

Scale Up! Digital Simulation Certification

Online, Instructor-Led, Advanced Level

from €499

Transform! Digital Simulation Certification

Online, Instructor-Led, Advanced Level

from €499

Supercluster! Digital Simulation Certification

Online, Instructor-Led, Advanced Level

from €499

Step 3.

Start running your own strategy simulation sessions

If you own a Strategy Simulation kit and have completed the Simulation Facilitator Certification Program, you can now start running your own face-to-face strategy simulation sessions, with a €200 self-reporting usage fee for each paid engagement.

If you have completed both the Simulation Facilitator Certification Program and the Digital Simulation Certification you can start running your own digital strategy simulation sessions by signing up for a monthly subscription which gives you access to all the boards and different elements of the digital version. The price of the monthly subscription is €200 (unlimited use) or you can opt for a fee of €200 per use (without a subscription). We already have users who are signed up for the monthly subscription – using the digital sims as an offering in their business.

Have more questions? Reach out to us at [email protected]

“Very exciting and educational, and deeply engaging. I highly recommend this to management groups or boards in both small and large companies.”

Hans Kristian Torsk

Innovation Norway

Get Custom Strategy Simulations Developed Just for Your Company

We custom develop Strategy Simulations for any organization, any size.

Our team has years of experience distilling complex strategies into easy-to-grasp tools and workshop formats. We work closely with both our facilitators, partners and end-clients to craft a compelling and powerful Strategy Simulation. We have previously shaped custom strategy tools for FMCG, Energy and Asian Governments.

Let’s discuss how we can custom shape a powerful strategy simulation just for your company or your clients.

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