Three Types of Clusters

The Three Types of Clusters help you better understand the different kinds of clusters and easily explain it to others.

3 Outcomes
from Using
Three Types of Clusters

Understand different clusters

Emerging Clusters are young, incomplete and very local by design.
Growth Clusters are strong value creators, are more mature and (often) stretch across state and national borders.
Superclusters are massive, global magnets. They attract. They pull in. They compete globally and span country borders.

These three types are wildly different and require different management, different strategies and different value outputs. Understanding this is absolutely critical for any national cluster framework or cluster leadership team.

Set expectations

Clusters face large and diverse stakeholder groups. Emerging clusters simply do not have the resources to deliver more than just the core services. Use this tool to set expectations with your board, government representatives and industry members. Make sure everyone shares the same understanding of where you are and where you would like to grow as a cluster.

Build a road map

Once you have everyone aligned, use the tool to develop a road map to where you want to go. Different clusters will have different ambitions. But laying out your three, five or even ten year cluster development roadmap is critical. Use the Three Types of Clusters to define and map out your cluster growth roadmap.

ONLINE PROGRAM

Global Cluster Leadership Program

Develop your strategic cluster leadership skills in our online program. Connect and collaborate with fellow cluster leaders.

World Map

Super useful! Helped our entire cluster board understand different cluster types.

CEO

Infrastructure Innovation Cluster
Norway

Use Case

In any new or potential cluster project, Three Types of Clusters, is one of the first and most important tools we use. Working with aspiring cluster projects in Asia, Europe and Latin America, this is a crucial starting point to bring everyone onto the same page.

In any cluster workshop, from open ecosystem engagements to high-level board meetings, this is used to create a deep understanding of how clusters differ and what it means to any specific cluster program.

How to Use it

Present It

Three Types of Clusters can easily be used in a PowerPoint presentation or printed in a large or medium format. We recommend using ample time when presenting it, either in formal presentation or in an interactive workshop. Make sure you explain the two axes and all three cluster types.

 

Use Stories

If possible, use stories. Stories remember. People get stories.
Use personal stories, study various clusters or pick up stories from others.
Make sure you combine stories and examples with any potential theory you may want to get into.

 

Ask Questions

After introducing the Three Types of Clusters, open for questions and discussions. If you are in workshop format, get people working on “Our Strategy” for their chosen cluster level.

Importantly, as the facilitator, you are now the one who can ask questions, check for understanding, create a deeper discussion amongst the participants.

 

REPORT

Strategy Tools in Action

How Consultants Across the Globe Create Impact with Strategy Tools

Go behind the scenes on how top consultants across the globe use Strategy Tools in their work. Learn how they use Strategy Tools in strategic discussions for maximum client impact, how they “break the ice” with boards and managements when discussing strategy and their recommendations on how you can use Strategy Tools to amplify your work with clients and grow your consulting practice.

ONLINE ACADEMY

See all our new online courses

You can now access several courses - both free and paid - on the ST Academy. Here, you will gain the know-how to use relevant strategy tools - including new ones specifically designed for the crisis we’re all currently in.

Let's Be Friends

Follow us for expert tips, new tools, webinars, and other strategy goodies.

Let's be Facebook friends

Connect with us on LinkedIn

Follow our tweets

Watch our YouTube videos