The Transformation Journey

The Transformation Journey

We define the “Transformation Journey” as a multi-year journey of sensing, exploring, learning, gradual reinvention and – eventually – successful Transformation. The Transformation Journey How does a company get started? What are the first few steps? What is the...
What is ‘the idea of the firm’?

What is ‘the idea of the firm’?

The question, “so, what business are you in” has promoted many CEO and CSO-level conversations, often leading into a deeper discussion around “what is actually your ‘idea of the firm’?”. In our work and research, we find that this simple question is a genuinely...
Who Starts the Transformation?

Who Starts the Transformation?

I remember the first time I got the question, “Who starts the Transformation?”.   The person asking this was a senior director at a large family-owned company in Saudi Arabia. She had been trying to get a company-wide transformation done for the better part of a year,...