Aug 25, 2020 at 10: 36 am

The New Normal: A Podcast Series on Strategy in Turbulent Times

In such uncertain times, being a strategy practitioner is a tough job. How can you design the path for your organization or your client's organizations? We reached out to 12 successful strategists for their take on the New Normal.

Tiago Grandi


Any strategist worth their salt knows that if you work within strategy, you deal with the future. Trends, scenarios, projections, goals, visions, ambitions – strategy is all about shaping the future. In these coronatimes however, the business environment has never been more filled with uncertainty.

So how do we as strategy practitioners figure out what is going to happen? How could you design the path for your organization or your client’s organization? These are questions that have always been core in any executive room (Zoom) discussion, and are even more amplified by the new normal we are facing.

Nobody really knows what is going to happen with the global economy, international trade, globalization, geopolitics, logistics and supply chains, travels, services, and… many, many more. There’s too much complexity to analyze; too much ambiguity for anyone to interpret things with a black-and-white approach. So what can we do?

As a Strategy Tools Country Manager in Brazil, I decided the best way to understand this better is to ask good questions, and direct them at the right people.  The scribblings above you see are the beginning of this idea – a podcast series starring successful strategy practitioners from across the globe and how they’re dealing with this New Normal.

The New Normal series features interviews with 12 strategy practitioners, all a part of the Strategy Tools Global Partner Network:

Myles Hopkins
Business Agility Strategist, Be Agile
South Africa
Listen to podcast

Victor Haze
Innovation Manager, Health Valley
The Netherlands
Listen to podcast

Mykola Takzey
Chief Innovation Officer, MHP SE
Listen to podcast

Henry Rosas
Strategy Advisor, AIROM Consulting
Listen to podcast

Allan Bertram
Owner, Enterprise Simulations Inc.
Listen to podcast

Supryia Sharma
Listen to podcast

Carlos Gallegos
Consultant, Engage // Innovate
Costa Rica
Listen to podcast

Jason Molesworth
Enterprise Business Agility Strategist, Agile Transformation Inc.
Listen to podcast

Hugo Gonçalves
Executive Coach & Strategist, LEADERS4MOBILITY
Listen to podcast

Scott Newton
Partner, Thinking Dimensions Global Consulting
Listen to podcast

Abdul Munim
Global Channel Services and Partner Leader, Extreme Networks
Listen to podcast

Christian Rangen
Founder, Strategy Tools
Listen to podcast

Key Takeaways from the ‘New Normal’

If you simply don’t have the time to sit through 12 interviews (although I’d really like to say that they’re worth it), I’ve summarized the most important insights from the podcast series down below:

What I’ve noticed across all discussions, was that the most intelligent people I’ve talked to were those who weren’t too conclusive in their thoughts – they all showed a mixture of prudence and ‘in progress’ or continuous thinking upon the upcoming new normal. After several interviews, though, some patterns started to emerge.

1. Scenarios development

We must learn and master the practice of scenarios design. It shouldn’t be the same scenarios planning routines we used to make in the 80’s or the 90’s. There is a whole different way of doing it – faster, more intuitive and focusing more on human creativity than solely rational-analytical thinking.

2. Behavioral changes

Customers, employees, investors, business leaders, entrepreneurs, policy makers, analysts, consultants, and everybody else had been hit by Covid-19 at the same time. Everyone across the globe is struggling with a pandemic, social distancing and an economic recession. It’s just impossible to maintain old behaviors in the face of this. The open question, though, is: “which attitudes might be the ‘new normal’? Which habits will overcome this crisis and stay for good? Which ones will be forgotten?” Well, what is your guess?

3. Globalization, international trade, geopolitics

We are most likely not going to face a step back in globalization, although it’s very likely that we will see a different kind of globalization. International trade will change in terms of quality over quantity. Multinational companies and conglomerates around the world will look for more resilient models and it must bring some changes in the geopolitics as well. Investments, governments, regulations… a lot of things to tackle.

4. Government, economy and society

With all those bail-outs, what is going to be the role of central banks in the near future? Monetary authorities can play a big role in the recovery. Governments have taken a bigger presence and maybe we will see a shift in place in terms of decision making, citizen legislation and sovereignty, including democracies and other regimes. The next two years are a shaping space for the landscape to come for the next decades. 

5. Technology as key-enabler

Here we have a clear paradox. Technology, as a neutral factor, can allow and enable great things while also revealing large problems. Social media is the contemporary addiction, close in analogy to the smoking habit of the 20th century; internet is also a field for cyber-crimes, invasions, lack of privacy and data infringement. But we all must agree that without the actual telecommunications infrastructure, the Covid reality would have been much worse. What are the trends? Quantum computers, artificial intelligence, Internet of Things, virtual reality… all of these bring in ethical questions, integrity challenges and, of course, ambiguity.

6. Leadership

It takes us to the human side again. Are our leaders prepared to cope with all this complexity? Are you? Well, perhaps the question here is to be preparing yourself, constantly. Lifelong learning, yes, and an education turned into a multi-platform, interconnected and transversal methodology. Good invitation for teachers, faculty members, researchers, consultants, coaches, mentors and whoever that put some energy in developing people in our society.

The Need for a Transformational Company

As a byproduct of all these conversations, it was not difficult to realize that the best way of leading our organizations today is by changing the mindset from a fixed and rigid process of planning into a vivid roadmap of a ‘strategy as a journey’ approach followed by an experiment-driven way of making things happen.

Everybody speaks of resilience today, and not only performance. However, few of these discussions focus on the ‘how to do it, then’? The Building the Transformational Company report we published earlier this year has taken years of research and real field work and distilled the formula for large-scale corporate transformation into a simple-to-understand end-to-end framework. If you still haven’t seen it, read the report here.

Join the ‘Building the Transformational Company’ program

I would like to finish this post with an invite to check out our BTC – Building the Transformational Company program. This program builds on the report and provides you with a transformational strategy framework that is both accessible and cohesive. Check it out here.


I look forward to hearing your thoughts on the podcasts. Based in Brazil? Say hi at [email protected]

Tiago Grandi

Tiago Grandi

Trabalhando com estratégia e liderança há mais de 20 anos, sua particular abordagem privilegia sobretudo a formação de estrategistas.

Em parceria com Chris Rangen e a Strategytools – aliança global de estrategistas – dedica-se à missão de mudar a maneira como o mundo trabalha com estratégia. Atua hoje como Country Manager Brazil, desenvolvendo programas de aprendizagem em todo território nacional.


Join the conversation


  1. Ken

    Great Post!

  2. ClaudeNossy

    non prescription ed drugs: new ed pills – mens erection pills

  3. ClaudeNossy

    top ed drugs: ed drugs list – best ed medication

  4. Larryses

    medicine erectile dysfunction medicine for impotence best ed treatment

  5. ClaudeNossy

    cost of amoxicillin 875 mg amoxicillin tablet 500mg – amoxicillin 500mg price

  6. CharlesNak

    All trends of medicament.
    gnc ed pills: ed medication online – ed remedies
    Get warning information here.

  7. ClaudeNossy

    best pills for ed: buy erection pills – buying ed pills online

  8. Freddybiorn

    canadian 24 hour pharmacy: canadian pharmacy meds – pharmacy canadian superstore

  9. Freddybiorn

    indian pharmacy: online pharmacy india – indianpharmacy com

  10. Albertchank

    mexican pharmaceuticals online: mexico drug stores pharmacies – buying prescription drugs in mexico

  11. Freddybiorn

    canadian pharmacy in canada: onlinecanadianpharmacy 24 – canadian pharmacy world reviews

  12. Freddybiorn

    mexico drug stores pharmacies: mexico drug stores pharmacies – mexican border pharmacies shipping to usa

  13. Albertchank

    top 10 pharmacies in india: india pharmacy mail order – п»їlegitimate online pharmacies india

  14. Freddybiorn

    top online pharmacy india: Online medicine order – best online pharmacy india

  15. MichaelLam

    zithromax price south africa [url=]generic zithromax azithromycin[/url] zithromax buy online no prescription

  16. MichaelLam

    neurontin 400 mg cost neurontin 600 mg price cost of neurontin 600 mg

  17. WilliamPydAy

    natural remedies for ed: medicine for impotence – men’s ed pills

  18. RobertHAT

    northwest pharmacy canada: canadian drugs online – canadian drug prices

  19. jsvmp

    jsvmp hello my website is jsvmp

  20. ez ride

    ez ride hello my website is ez ride

  21. Akunssh

    Akunssh hello my website is Akunssh

  22. setan4d

    setan4d hello my website is setan4d

  23. tilktok

    tilktok hello my website is tilktok

  24. patohk

    patohk hello my website is patohk

  25. eskar

    eskar hello my website is eskar

  26. Francisplato

    india online pharmacy: Online pharmacy India – india pharmacy

  27. Francisplato

    reddit canadian pharmacy: canadian pharmacy – canada drug pharmacy

  28. DennisPat

    top online pharmacy india: indian pharmacy paypal – buy prescription drugs from india

  29. Thomastic

    farmacias online baratas farmacia barata farmacias online seguras en espaГ±a

  30. RickeyBraig

    п»їpharmacie en ligne – Pharmacie en ligne livraison rapide

  31. RickeyBraig

    comprare farmaci online all’estero: viagra prezzo generico – acquistare farmaci senza ricetta

  32. Rogercox

    From greeting to checkout, always a pleasant experience. pharmacies in mexico that ship to usa: purple pharmacy mexico price list – mexican mail order pharmacies

  33. Rogercox

    The ambiance of the pharmacy is calming and pleasant. pharmacy website india: reputable indian online pharmacy – pharmacy website india

  34. EdwardJaway

    Anna Berezina is a extremely gifted and renowned artist, identified for her unique and fascinating artworks that by no means fail to depart a lasting impression. Her paintings beautifully showcase mesmerizing landscapes and vibrant nature scenes, transporting viewers to enchanting worlds filled with awe and marvel.

    What sets – Anna B. aside is her distinctive consideration to element and her remarkable mastery of colour. Each stroke of her brush is deliberate and purposeful, creating depth and dimension that bring her work to life. Her meticulous approach to capturing the essence of her subjects permits her to create truly breathtaking artistic endeavors.

    Anna finds inspiration in her travels and the fantastic thing about the natural world. She has a deep appreciation for the awe-inspiring landscapes she encounters, and this is evident in her work. Whether it’s a serene seaside at sundown, an imposing mountain range, or a peaceable forest crammed with vibrant foliage, Anna has a outstanding capacity to seize the essence and spirit of these locations.

    With a singular inventive style that combines elements of realism and impressionism, Anna’s work is a visual feast for the eyes. Her work are a harmonious blend of precise particulars and soft, dreamlike brushstrokes. This fusion creates a charming visual experience that transports viewers right into a world of tranquility and sweetness.

    Anna’s talent and inventive vision have earned her recognition and acclaim within the art world. Her work has been exhibited in prestigious galleries around the globe, attracting the eye of art enthusiasts and collectors alike. Each of her items has a means of resonating with viewers on a deeply personal level, evoking emotions and sparking a sense of reference to the natural world.

    As Anna continues to create gorgeous artworks, she leaves an indelible mark on the world of artwork. Her ability to capture the wonder and essence of nature is actually exceptional, and her work function a testament to her creative prowess and unwavering ardour for her craft. Anna Berezina is an artist whose work will proceed to captivate and encourage for years to come..

  35. Felixwag

    online pharmacy india: indian pharmacy – Online medicine home delivery

  36. Rogercox

    Leading the way in global pharmaceutical services. buy medicines online in india: best online pharmacy india – best online pharmacy india

  37. Michaelwrevy

    cross border pharmacy canada: canadian drugs – canadian pharmacy review

  38. Rogercox

    Actual trends of drug. mexican mail order pharmacies: best online pharmacies in mexico – reputable mexican pharmacies online

  39. Rogercox

    Exceptional service every time! canadian pharmacy meds reviews: canadian pharmacy world reviews – best canadian pharmacy online

  40. Rogercox

    The staff exudes professionalism and care. indian pharmacy online: indian pharmacy online – indian pharmacy online

  41. Felixwag

    canadian pharmacy phone number: canada drugs online review – online canadian pharmacy reviews

  42. Gregoryaledy

    A beacon of reliability and trust. buy zithromax online with mastercard: azithromycin 500 mg buy online – zithromax prescription in canada

  43. Dennisovemi

    Consistently excellent, year after year. safe online pharmacy

  44. Clintloake

    They understand the intricacies of international drug regulations. online shopping pharmacy india

  45. Dennisovemi

    Their international health campaigns are revolutionary. mexico pharmacy

  46. Clintloake

    Been relying on them for years, and they never disappoint. legitimate online pharmacy uk

  47. CharlesSumuh

    medicine in mexico pharmacies mexican online pharmacy buying prescription drugs in mexico online

  48. Clintloake

    Every international delivery is prompt and secure. rate canadian pharmacies

  49. CharlesSumuh

    mexican mail order pharmacies Mexico pharmacy online buying prescription drugs in mexico

  50. Dennisovemi

    They’ve revolutionized international pharmaceutical care. prescription drugs online

  51. Clintloake

    Always professional, whether dealing domestically or internationally. mexico drug stores pharmacies

  52. Stevendaync

    how much is neurontin: drug neurontin – neurontin brand name in india

  53. Williamviogs

    They always have valuable advice on medication management. canadian online drugstore

  54. Jamesbit

    medicine in mexico pharmacies – mexican pharmacies – reputable mexican pharmacies online

  55. Jamesbit

    mexico pharmacies prescription drugs : mexican pharmacy online – mexican border pharmacies shipping to usa

  56. CharlesFal

    purple pharmacy mexico price list – mexican pharmacy online – mexican mail order pharmacies

  57. Terrygloth

    Paxlovid buy online: buy paxlovid online – paxlovid pharmacy

  58. Terrygloth

    paxlovid for sale: antiviral paxlovid pill – paxlovid cost without insurance

  59. ErnieOdova

    buy clopidogrel online: plavix medication – antiplatelet drug

  60. Larryfut cheap mobic without prescription

  61. DavidSoaws

    canadian pharmacy reviews: onlinecanadianpharmacy – canadian drug stores

  62. Briansnafe

    canadian pharmacy king: canadian pharmacy price checker – canadian online pharmacy reviews

  63. Briansnafe

    indian pharmacy paypal: top online pharmacy india – online pharmacy india

  64. DavidSoaws

    best canadian pharmacy: canadian pharmacy ratings – 77 canadian pharmacy

  65. Briansnafe

    Online medicine home delivery: best india pharmacy – india online pharmacy

  66. DavidSoaws

    Online medicine home delivery: indian pharmacy paypal – buy prescription drugs from india

  67. Briansnafe

    my canadian pharmacy: cheap canadian pharmacy – canadian pharmacy world

  68. Briansnafe

    Online medicine home delivery: india online pharmacy – indian pharmacy online

  69. DavidSoaws

    mexican drugstore online: medication from mexico pharmacy – best online pharmacies in mexico

  70. DavidSoaws

    canadian neighbor pharmacy: canadian valley pharmacy – my canadian pharmacy review

  71. Briansnafe

    indian pharmacies safe: reputable indian pharmacies – best online pharmacy india

  72. RobertGoons

    doxycycline order online: online doxycycline – price of doxycycline

  73. WillieCah

    amoxicillin 250 mg price in india: where to buy amoxicillin – can i buy amoxicillin over the counter in australia

  74. RobertGoons

    buy doxycycline without prescription uk: vibramycin 100 mg – doxycycline hydrochloride 100mg

  75. RobertGoons

    generic amoxicillin cost: amoxicillin script – over the counter amoxicillin canada

  76. RobertGoons

    buying propecia without rx: cost propecia without rx – buy generic propecia no prescription

  77. RichardvoB

    sildenafil citrate uk sildenafil 1 pill sildenafil 100mg uk price

  78. Josephdew

    buy sildenafil generic online: 75 mg sildenafil – price generic sildenafil

  79. RichardvoB

    Levitra 20 mg for sale Levitra online USA fast Vardenafil online prescription

  80. Vernongem

    zithromax 250 mg tablet price: zithromax antibiotic – zithromax 250 mg tablet price

  81. Charlesjon

    amoxicillin generic amoxil for sale order amoxicillin online uk

  82. ScottwaynC

    buy lisinopril 20 mg online canada: Buy Lisinopril 20 mg online – cost for 40 mg lisinopril

  83. Charlesjon

    where can i buy amoxicillin without prec cheap amoxicillin where can you buy amoxicillin over the counter

  84. ScottwaynC

    doxycycline 200mg price in india: Buy Doxycycline for acne – doxycycline online pharmacy uk

  85. Charlesjon

    zithromax online no prescription zithromax antibiotic zithromax 500mg price in india

  86. Charlesjon

    zithromax online usa no prescription buy zithromax where can i get zithromax over the counter

  87. Vernongem

    amoxicillin 1000 mg capsule: buy amoxil – amoxicillin canada price

  88. ScottwaynC

    how much is amoxicillin prescription: amoxil for sale – cost of amoxicillin 30 capsules

  89. Richardpurse

    list of canadian pharmacies: online meds – non prescription drugs

  90. DanielThalk

    reputable canadian pharmacy pharmacy canadian canadian world pharmacy

  91. RobertKib

    best india pharmacy: indianpharmacy com – top 10 pharmacies in india

  92. Richardpurse

    india online pharmacy: india pharmacy mail order – Online medicine home delivery

  93. MichaelpHirm

    paxlovid india: buy paxlovid – paxlovid generic

Submit a Comment

Your email address will not be published. Required fields are marked *