Three Types of Clusters

The Three Types of Clusters help you better understand the different kinds of clusters and easily explain it to others.

3 Outcomes
from Using
Three Types of Clusters

Understand different clusters

Emerging Clusters are young, incomplete and very local by design.
Growth Clusters are strong value creators, are more mature and (often) stretch across state and national borders.
Superclusters are massive, global magnets. They attract. They pull in. They compete globally and span country borders.

These three types are wildly different and require different management, different strategies and different value outputs. Understanding this is absolutely critical for any national cluster framework or cluster leadership team.

Set expectations

Clusters face large and diverse stakeholder groups. Emerging clusters simply do not have the resources to deliver more than just the core services. Use this tool to set expectations with your board, government representatives and industry members. Make sure everyone shares the same understanding of where you are and where you would like to grow as a cluster.

Build a road map

Once you have everyone aligned, use the tool to develop a road map to where you want to go. Different clusters will have different ambitions. But laying out your three, five or even ten year cluster development roadmap is critical. Use the Three Types of Clusters to define and map out your cluster growth roadmap.

Super useful! Helped our entire cluster board understand different cluster types.

CEO

Infrastructure Innovation Cluster
Norway

Use Case

In any new or potential cluster project, Three Types of Clusters, is one of the first and most important tools we use. Working with aspiring cluster projects in Asia, Europe and Latin America, this is a crucial starting point to bring everyone onto the same page.

In any cluster workshop, from open ecosystem engagements to high-level board meetings, this is used to create a deep understanding of how clusters differ and what it means to any specific cluster program.

How to Use it

Present It

Three Types of Clusters can easily be used in a PowerPoint presentation or printed in a large or medium format. We recommend using ample time when presenting it, either in formal presentation or in an interactive workshop. Make sure you explain the two axes and all three cluster types.

 

Use Stories

If possible, use stories. Stories remember. People get stories.
Use personal stories, study various clusters or pick up stories from others.
Make sure you combine stories and examples with any potential theory you may want to get into.

 

Ask Questions

After introducing the Three Types of Clusters, open for questions and discussions. If you are in workshop format, get people working on “Our Strategy” for their chosen cluster level.

Importantly, as the facilitator, you are now the one who can ask questions, check for understanding, create a deeper discussion amongst the participants.

 

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