How leaders should think about business model innovation in uncertain times

A conversation with Alex Osterwalder

Publish Date: 22 April, 3PM CEST

Alex Osterwalder

Christian Rangen

About the Webinar

‘Covid Carnage’ was the title of a recent Economist article on the business impact of COVID19. In it, the Economist describes how many companies will ‘never restart’, while many others suddenly find themselves with future-fit business models.

How can leaders think about business models in the age of COVID19?

How should leaders think about business model innovation in uncertain times?

How can companies get started on business model portfolios – while also facing cost-cutting and a coming recession?

Strategy expert and best-selling author Alex Osterwalder is out with his latest book, The Invincible Company: How to constantly reinvent your organization with inspiration from the world’s best business models.

In this webinar we will discuss how Alex’s work can be applied to understand and deal with the challenges we have right now. How can companies compete on business models while facing a crisis?

In this one-hour webinar, Alex will share insights from his latest book and help you get started on business model innovation in times of crisis.

Topics We’ll Cover

  • Leadership and strategy under high degrees of uncertainty
  • Business model strategies
  • Designing new business models when in a crisis
  • Alex’s latest book, The Invincible Company
  • Interactive Q &A with business model guru, Alex Osterwalder


00:00 Welcome and Introduction

00:03 Business models in crisis

00:05 How leaders should think about business model innovation in uncertain times

00:30 Discussion, Alex & Chris

00:40 Q&A from the participants

00:55 Summary conclusions

00:58 Closing notes

Strategy Tools Speaker Series

Scott d. Anthony, Rita McGrath, Alexander Osterwalder, Bill Fischer, Rick Rasmussen, Simon Torrance – Join Christian Rangen in discussing with top strategy leaders discuss how we can survive and thrive in times of crisis.


Alex Osterwalder | Strategyzer

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies. 

Strategyzer, Osterwalder’s company, provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

His books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want, Testing Business Ideas, and The Invincible Company, published on April 14.

Christian Rangen | Strategy Tools

Christian Rangen is a serial entrepreneur, strategy expert, business school faculty, speaker, author – and most recently founder and CEO of Strategy Tools. Since 2011, Strategy Tools has been used with 1000’s of companies around the world. Over the past 18 years, he has advised companies and governments globally on strategy, innovation, transformation and developing ecosystems.