ACCELERATING EUROPEAN ENTREPRENEURSHIP
Scale Up Europe!
Designed for the European ecosystem, accelerators, incubators, startup teams, board members, early-stage investors, and anyone dealing with startups and scale-ups across Europe, Scale Up Europe! helps you understand, experience, and overcome the growth challenges startups often face when trying to scale.
100% based on the European startup ecosystem – built on 20+ years of experience building, investing and scaling up across Europe.
how it works
Scale Up Europe! in 30 seconds
Design the strategy, set foundational equity, raise early-stage SAFE financing, build the product, launch in the market, secure first revenue, scale your ARR, use new AI tools, launch product upgrades, expand into new markets, secure venture financing, ramp up your ARR, secure growth financing, sprint to global leadership, exit
successfully and generate massive wealth for yourself and your investors.
Along the way you will meet Ups (Boom), downs (Bust), investors, Super Angels, World Famous Advisors. You will develop strategies, funding structures, business models, pitches, deal with strategic dilemmas, build your investor pitch, master cap table math, deal with exit scenarios and learn how to develop your long-term capital strategy. You will be competing with a long line of strong European startups, all set on finishing ahead of you.
Content deepdive
Scale Up Europe! Engine
Scale Up Europe! is built around these eight key topics – all vitally important for a successful founder to build and scale. During the Simulation, participants will be working on these eight topics, building knowledge, insights and mastery to then apply into their real-life settings.
Team
How can we develop the right leadership and team performance?
Equity
Financing
How will we use a mix of dilutive and non-dilutive financing sources to scale?
Product Development
How can we quickly ramp up our product portfolio?
Scaling with AI
How can we scale faster and smarter with new AI tools?
Market Expansion
How can we expand into the right markets at the right time?
ARR (annual recurring revenue)
How can we successful expand our ARR to 1M, 10M, 100M and beyond?
Liquidity and Exit
How can we structure the best paths to liquidity and exit for different investors at different stages?
“This should be mandatory for all startup founders and investors”
canvases
Scale Up Europe! Toolkit
All participants will receive a personal copy of the powerful, visual Startup Toolkit. These visual tools have helped 1000’s of founders develop their growth strategy, raise financing and build amazing companies.
Learn to use the tools. Apply them onto your own, real-life startup.
““You really get to experience what it’s like to go from startup to exit in record time – with cap tables, term sheets, capital rounds and strategy choices that hit you both quickly and brutally”
Some (painfully good) learning points:
👉 Small choices early on… are not small after all
👉 Capital is not just money – it’s strategy, timing and patient work
👉 You learn a surprising amount from the choices that weren’t so smart back then
In addition: it’s amazing to see how much you get out of two days when you combine smart people, high commitment and a bit of a competitive instinct 💥
Content deepdive
Built on real European content
Content deepdive
What You Will Experience
You and your team will take on the role of a young startup team. You will be challenged to develop a strategy and make strategic decisions under time pressure, notably with regard to investors and investor syndicates.
You will be exposed to strategic dilemmas, hostile competitors, demanding investors, complex deals, liquidity crises, and all the factors a startup team has to deal with as it tries to get to a successful exit.
Many people get overwhelmed. They function poorly as a team. They get stressed. They make bad decisions. They are unable to collaborate on strategy. They are unable to handle tough competitors. They make bad deals. They are unable to handle cap tables.
This is by design.
Companies
Defense, AI, ocean or tech? Select among 40+ European startup case companies
Market Expansion
Investors
Investor Development might be the toughest challenge for startups and scale-ups. Structure 5-8 funding rounds, just like in real life…
Advisors
Super Investors
Ups & Downs
Suffer the downturns and surf the upturns of startup life. Get exposed to 100’s of scenarios and every shade of startup life. All built on real-life events.
“Scale Up Europe! is our contribution to the booming European ecosystem. I am truly excited about what will come out of the next 10.000 founders, investors and ecosystem builders that get to benefit from a Scale Up Europe! Masterclass”
the team
Key Roles on Your Team
Each team will have two to five participants, with four to five being the target number.
Founder CEO
The CEO is responsible for overall team performance and company development. Needs to handle complexity and be able to ‘see through the fog’.
Founder CSO
The CFO is in charge of all aspects of finance, liquidity, cap table, and financial performance. Will work closely with CEO, but needs to ‘stay on top of cash and financing’
Founder CRO
The Chief Revenue Officer is in charge of all things marketing, GTM, business model, market expansion, revenue and vitally, ARR.
Founder CPO
The Chief Product Officer leads all aspects of product development, product roadmap, ultimately securing global product leadership.
Founder IRM
The Investor Relations Manager is the ‘secret weapon’ many startup founders wish they had. In charge of all things investors and fund raising.
Format
Our Success Stories, Online and In-person
Scale Up! Europe can be used in-person, as well as online. Here are some success stories showcasing our different formats.
In-Person
