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the strategy & transformation simulator

Transform!

Transform! puts you in directly into the C-suite. Work with your management team. Design a transformation strategy. Deal with unions, activist investors and hostile take-overs. Can you design the winning strategy to 50BN in market cap?

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how it works

Transform! in 30 sec

In Transform! you take on the role of a new management team in an established company. Your job: transform the company, reach a 50BN market cap on the stock exchange. Avoid going bankrupt.

This, of course, is not as easy as it sounds. You have to navigate a massive level of complexity, make rapid-fire decisions on strategy, investments, partnerships, or outright hostility toward the other teams.

Yes, that’s right. You are competing (or collaborating) with up to six other teams around the ‘table’. You are all in the same industry space, but with very different strategies, strategy paradigms, and management attitudes. The first team to reach a 50BN market cap is the winner.

“Thanks for providing such a rich, immersive and authentic experience for our students. There is no way they could get this kind of exposure through classroom lectures…and they will be better leaders for it!“

Dr. Tony O’Driscoll

Fuqua School of Business

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canvases

Work with visual digital tools

Transform! is built on a series of powerful and innovative visual strategy tools. You and your team will work through proven visual tools that have helped lead successful transformation programs in aviation, technology, energy, oil & gas, and FMCG.

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Content deepdive

What You Will Experience

You and your team will take on the role of a young startup team. You will be challenged to develop a strategy and make strategic decisions under time pressure, notably with regard to investors and investor syndicates.

You will be exposed to strategic dilemmas, hostile competitors, demanding investors, complex deals, liquidity crises, and all the factors a startup team has to deal with as it tries to get to a successful exit.

Many people get overwhelmed. They function poorly as a team. They get stressed. They make bad decisions. They are unable to collaborate on strategy. They are unable to handle tough competitors. They make bad deals. They are unable to handle cap tables.

This is by design.

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Develop Your Transformational Strategy

Can you manage the resource allocation process needed for a successful transformation? Can you identify the best business models to invest in?

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Deal with Ups & Downs

Do you have the strategic foresight to prepare for the industry ups – and downs? Are you able to turn a Tesla or Apple iCar challenge into a new market opportunity?

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Tackle Strategic Challenges

Is your team able to tackle the strategic dilemmas you face? Do you have the alignment and trust to solve the big challenges?

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Develop Your Innovation Strategy

Do you have the right culture for innovation? Are you able to develop an innovation strategy that aligns with your transformation journey?

“A playful and social approach to truly experience that a good business model is essential to every successful organization.”

Kristian E. Fjelde

Head of Corporate Strategy Development, Equinor

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cases

Based on Real-Life Cases

Transform! comes with a wide selection of pre-defined Company Cards. Select between energy, finance, software, aviation or mobility. These company cards set the opening stage; but expect significant transformation as the simulation gets underway.

All simulations are based on on-going, real-life cases. Students can read about a current transformation story in the FT on Monday and experience it in the simulation the next day. The link to real-life cases make the simulation come alive to the participants.

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the team

Key Roles on Your Team

Each team will have 2 to five participants, with three being the target number.

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CEO

The CEO is responsible for overall team performance and company development. Needs to handle complexity and be able to ‘see through the fog’. Expect to work closely with capital markets.

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CSO

The Chief Strategy Officer handles all aspects of strategy, business models and much of the work on the canvases. A multi-tasking role. Expect a lot of work.

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CFO

The Chief Financial Officer is in charge of all aspects of finance, capital markets, investor relations, accounting, cash flow, valuation methods, business model valuations and overall company valuation. Should like to count stuff.

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